BOBBlueprint. Optimise. Build.
We are looking for beta testers

Plan as far ahead as you like. Then plan the next twenty minutes.

Set the horizon wherever you actually think, ten years or ten weeks. BOB holds one unbroken plan from there down to the task in front of you, with a language model behind every step of the descent.

Become a tester See how it connects
The BOB roadmap: life themes down the left, goals arranged across year columns running years into the future, each showing hours allocated and percent complete.
Anyhorizon you like, no ceiling
Qtrwhere a goal becomes commitment
2wka sprint you can finish
Wktime budgeted against real hours
Nowthe next task, and why it is next

One thread, every level, no gap

Most tools pick a level and live there. A long-range plan you never open, or a task list that forgets why anything is on it. BOB is the thread between them, and the model follows it with you.

The long view

The whole horizon, arranged by what it is for

Themes run down the side, time runs across, as far out as you have put anything. Every goal sits in the theme it serves with the hours allocated against it. Drag it to a different year to reschedule. Overcommitment shows as a warning now, not as a surprise in eighteen months.

  • Year, quarter, sprint and week views off the same data
  • Ask the model to break a goal into stories, then edit what it wrote
  • Publish a read-only roadmap to share with anyone
Roadmap grid with Health, Finance, Learning and Family themes and goals placed across successive year columns.
Sprints and today

A fortnight you can actually finish

Goals break into stories, stories into tasks, and the sprint holds only what fits. Three lanes, no invented middle states. Each card carries the goal it came from, so nothing drifts loose from the thing it was meant to serve.

  • Backlog, In Progress, Done. That is the whole vocabulary
  • Points against capacity, so a full sprint looks full
  • The model ranks what is next and says why
Sprint kanban board with Backlog, In Progress and Done columns holding stories drawn from the roadmap goals.

Borrowed from agile. Bent to fit a life.

Software teams worked out how to make progress on something big without pretending they could predict it. That part transfers. The stand-ups, the velocity charts and the ceremonies do not, and BOB does not ask you to run them.

Goal

The outcome, in your words. Get my affairs in order. Six weeks in Japan while the kids are still young enough. It sits in a theme and has a rough horizon, not a deadline you will lie to yourself about.

Story

A piece of a goal you could finish and feel it. Contact the solicitor to agree the estate. Define the itinerary. If you cannot picture being done, it is still a goal.

Sprint

A fortnight. Not a target, a container — it holds what genuinely fits around the life you already have. The value is what you leave out.

Theme

The part of your life it serves: health, family, money, learning, the side project. Themes get hours, and hours are finite. That is where honesty enters.

Nothing here needs a perfect setup. Put in one goal and BOB will work with one goal — it meets you where you are rather than demanding you model your whole life before it does anything useful.

Yes — everything has AI in it now. Ours is not the point. A model that writes you a beautiful plan for a week you do not have is just a faster way to feel behind. What matters is what the plan is built against: the holiday already booked, the work gig, the two hours on Thursday that are already someone else's.

One horizon, pulled in until it is the next thing you do

Not five tools bolted together. One set of goals, seen from five distances. Ten years out it is a shape. By Thursday it is a two-hour block that fits between the school run and the work you already committed to.

Roadmap at year distance: themes down the side, goals spread across years running into the future.
The same roadmap at quarter distance, the same goals now spread across quarters.
The same roadmap at sprint distance, goals resolved into the fortnights that carry them.
The same roadmap at week distance, down to the individual weeks each goal occupies.
The calendar week with theme-coloured blocks placed around the commitments already in it.

Ten years of themes. Nothing is scheduled yet — this is what the decade is for.

The last step is the only one that matters on a Tuesday

The holiday is on the calendar. So is the work gig, the school run and the two hours you already promised someone else. BOB fits the side project, the training block and the reading around them — and if it will not fit, it says so before you commit, not in the retrospective.

  • Your calendar is an input, not a rival. Existing commitments are the constraint the plan is built against.
  • A full week looks full. Hours are budgeted per theme against real capacity, so overcommitment shows up as a warning.
  • One next action. Not a ranked list of forty things — the single thing that moves a goal you actually chose.

This is not goal tracking

A tool that only holds your ambitions is a tool you avoid opening. The trip you are saving for, the book you are 80 pages into and the game you keep meaning to finish are planned the same way as the side project — because they compete for the same evenings, and pretending otherwise is how the ambitions win every time and you burn out.

Travel map with pins for planned trips, each linked to the goal it belongs to.
Trips Pins on a map, each tied to the goal and the pot paying for it. The six weeks in Japan is a goal with a cost, not a daydream.
Book backlog with reading progress, imported from Hardcover.
Reading The pile, honestly counted. Twenty minutes before the phone is a habit with a streak, not a New Year's resolution.
Games backlog imported from Steam, with playtime and completion state.
Steam backlog Pulled from your library. Downtime you actually planned beats downtime you feel guilty about.
Habits and routines

The things too small for a sprint, tracked where they belong

Some things are not projects. Logging food before nine, the Sunday review, twenty minutes of reading. They never finish, so a task list is the wrong shape for them — they need a streak and an honest adherence figure instead.

  • Habits and weekly routines, each with a hundred-instance history
  • Seven-day adherence in green, amber and red, so a slip is visible early
  • Link a habit to the goal it serves, or leave it standing alone
Habit tracking with seven-day adherence tiles and per-habit completion history strips showing streaks.

Your model. Your key. Your prompts.

The planning, the ranking and the goal breakdown all run through a language model. Which one is your call, and you bring the key, so the cost and the data path stay yours.

  • Pick a provider and a model, then test the connection before you commit
  • Bring your own API key, or use ours on the founder tier
  • Add your own system prompt and it rides along on every call
  • The model list refreshes daily, so new releases show up on their own
AI settings screen with provider selection, model list, API key field and a system prompt override box.

The rest of the picture

The same goal tree drives the map, the calendar, the money view and the health numbers. Scroll sideways.

World map with places colour-coded as visited, bucket list or story created, plus progress by continent and a list of all places.
Where you have been, where you are going Every pin is linked to a travel goal on the roadmap, so a bucket list turns into dated, funded plans instead of a wish.
Gantt timeline of goals grouped by theme with bars spanning quarters and a today marker.
Gantt timeline Continuous time and dependencies, for when the grid is too coarse and you need to see what actually overlaps.
Calendar planner showing the week with theme-coloured time blocks.
Time budget Each theme gets weekly hours and default slots. The planner fills them and tells you what did not fit.
Money flow diagram showing income splitting into bills, pots and discretionary spending.
Money flow Where the money went, and which goals it was quietly funding or starving.
Finance dashboard with spending charts broken down by category and month.
Spending Categories, merchants and trend, so a goal with a cost has a real number behind it.
Health view with weight trend, sleep and recovery metrics.
Health Weight, sleep, recovery and training load, measured against the goal rather than counted as tasks.
Sprint management view with burndown and story list.
Sprint review What you committed to, what landed, and an honest retrospective every fortnight.

Different lives, same thread

Three people who think years ahead. What sits out there could not be more different.

Runs a logistics analytics company. Two kids. Coming out of a burnout year.

"The company and my body were both on the same list, and the company always won. I needed something that made the trade visible."

This quarterClose the seed extension, hold a 400 kcal deficit
Year threeStop being the bottleneck in his own company
Year fiveSix weeks in Japan, kids old enough to remember it
Callum's sprint board with stories about partner meetings, an evening snacking habit and a payday transfer.

Why we built BOB

Because knowing the goal was never the hard part.

The plan was never the problem. There were plans everywhere: notes, a whiteboard, three apps, a list at the back of a notebook. What none of them could tell me was the only thing I actually needed on a Tuesday morning, which was what to do next to get any closer to any of it.

That is the gap. A goal is a sentence about a year from now. A task is twenty minutes. Everything useful happens in the distance between them, and almost no tool does that work for you. So the goal sits there looking important and nothing underneath it ever moves.

BOB closes that distance. You plan visually, at whatever horizon you actually think in. It breaks the goal down until what is left is a single next action you could start now. Then it holds you to it: what you committed to, what landed, and what has had no time on it in weeks.

Blueprint, optimise, build. In that order, and out loud.

Jim writes about building it at Project 45.

Getting started happens on WhatsApp

No empty dashboard on day one. You message us, and we walk you through your first goal in the place you already answer messages.

  1. You send your number Through the form or the chat box on this page. That is the whole signup.
  2. We message you back Usually within a day, with your invite and a login that needs no password.
  3. We build your first goal together On WhatsApp, in your words. It appears on your roadmap as we talk.
  4. You keep using WhatsApp if you want Add a task, ask what is next, or tell us what broke. It lands in the app.

Pricing, while we are still in beta

We are not trying to make money from this yet. We are trying to find out whether it works for anyone other than the person who built it.

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Free
Every planning level, with your own model key.
Free
  • Goals, stories, tasks and sprints
  • Roadmap, Gantt, kanban and weekly planner
  • Travel map and goal linking
  • Bring your own model key and prompts
  • Calendar connection and full export
Start free
For testers
Founder
We cover the model costs and the overnight planning.
£3.99per month
  • Everything in Free
  • No key needed. Use the advanced models on us
  • Nightly replanning, rollover and ranking
  • WhatsApp assistant for capture and questions
  • Bank and health sync
  • Free for twelve months if you test for us
Become a tester

The price will go up once it is finished. It will not go up for anyone who tested it.

What we actually need

BOB is unfinished in places and we are not going to pretend otherwise. It was built for one person and it shows. What it needs now is people who plan differently, using it for real, telling us where it falls over.

Become a tester

What we ask of testers

  • Use it as your real planner for a month, not a spare tab
  • Message on WhatsApp the moment something annoys you
  • A short call at the start and one at the end
  • Your data stays yours and is exportable from day one